Cross Her Heart
To drive sales of this release for Harper Fiction, we created a campaign encompassing paid social and display activity. We used the pre-order phase of the campaign to learn about our audience and then accelerated spend after pub date to drive sales.
We used multiple formats across the display network and social platforms to engage our target audience, and encourage them to see Cross Her Heart as the latest thriller read they need.
If you would like to find out more about our creative, messaging and analytics on this campaign email Annalie.