Horrid Henry

To celebrate 25 years of Horrid Henry, we were briefed to create a campaign that would create engagement and awareness amongst the target audience and gate keepers of the Horrid Henry books.

We created a themed activation featuring a photo wall, activities and a costume character to engage all audiences. We partnered with Bluewater shopping centre to secure a space with high traffic to catch the attention of all shoppers on a busy weekend. Children could take away activities and photos with the characters which in turn created awareness for parents and encouragement to buy copies of the books in the series.

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